M1 Event Center
As the only official Ferrari Dealer in the State of Michigan, Cauley Ferrari has become a regional destination for patrons and admirers of the world-renowned luxury automotive brand. The dealership strives to elevate client-dealer interaction and guest experience. The clients’ goal was to design a building that embodies the essence of the Ferrari brand in every way. They did not want to simply capture the aesthetics of the car, but produce a building that evokes the emotions associated with Ferrari while also celebrating the brand’s materiality and craftsmanship.
The design of this addition and renovation transformed the existing 15,000 square foot dealership into a 53,000 square foot state-of-the-art facility that not only showcases cars, but creates a procession through the car-buying experience. Customers are guided from the garages, through the history of the Ferrari brand, and into the lifestyle that accompanies the car. The building’s metal panel system required precise engineering, fabrication, and installation. After the steel structure was constructed, panel fabrication was coordinated through innovative 3D scanning in order to achieve the precision and quality required to make the panels fit together. This process resulted in a sleek polished surface that has quickly become the dealership’s signature feature.