THE CONVERGENCE OF STYLE AND SPEED IN AN EVENT SPACE

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M1 Event Center

Client

M1 Concourse

Location

Pontiac, MI

Size

28,500 sf

Year

2021

Type

Automotive Experience

Status

Complete

Tags

Computational Design, Digital Fabrication, Hospitality, Parametric Design, Placemaking, Prefabrication,

The M1 Concourse is the world’s largest community of private car condominiums. The 87-acre campus provides car and racing enthusiasts a full‑service venue for an immersive experience. It is supported by a state-of-the-art 1.5 mile high-performance track, the M1 event center, restoration shops, aftermarket retail, and restaurants.

The M1 Event Center’s design complements the style and speed presented in the adjacent M1 Champion Motor Speedway. The center was created to host a variety of events including vehicle launches, charitable event galas, fashion and lifestyle showcases, and significant automotive and technology expositions and has a 6,300sf ballroom and outdoor spaces including an upper level deck offering views of the Speedway.

See Next Project Cauley Ferrari of Detroit

NORTH
VILLE

235 E Main Street, Suite 102b, Northville, MI 48167 / p 248 449 3564

DETROIT

119 state street, suite 500 detroit, mi 48226 /    p 248 449 3564

Chicago

188 W RANDOLPH STREET, SUITE 200, CHICAGO, IL 60601 / P 309 825 1351

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NORTHVILLE

235 E Main Street, Suite 102b

Northville, MI 48167

p 248 449 3564

BILLING

235 E Main Street, Suite 102b, Northville, MI 48167 / p 248 449 3564

Headquarters

235 E Main Street, Suite 102b

Northville, MI 48167

P (248) 449-3564  

DETROIT

119 State Street, Suite 500

Detroit, MI 48226

P (248) 449-3564  

Chicago

188 W Randolph Street, Suite 200

Chicago, IL 60601

P (309) 825-1351